Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums

Zhao Wei; Meng Han

doi:doi:10.11648/j.ijecs.20230803.14

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Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums

Zhao Wei, Meng Han

Published in International Journal of Education, Culture and Society (Volume 8, Issue 3)

Received: 21 March 2023 Accepted: 8 May 2023 Published: 18 May 2023

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Abstract

Breaking through the limitation of time, space and region, digital development has become the common challenge of museum development around the world. Applying "Super Consumer Ideology" to the digital experience design of museums and creating more professional and personalized cultural experience with the help of intelligent technology can provide certain methods and ideas for the new direction, new mode and new scheme of museum development. In this paper, a variety of research methods such as literature research, induction and summary, questionnaire, case analysis, interdisciplinary research and comparative analysis are comprehensively used. Through the analysis and comparison of some excellent cases of museums at home and abroad, as well as the investigation and insight of the audience, methods to improve the digital experience of museums are obtained from three aspects. First of all, "Super Consumers Ideology" should be regarded as an important strategic concept in the branding process of museums. Secondly, "Super Consumers Ideology" is more inclusive and diversified in the branding process of museums. At the same time, in the process of improving museum digital experience, "Super Consumers Ideology" needs to subdivide audience needs through combinative innovation and create value together to achieve the advanced development of user fission.

Published in	International Journal of Education, Culture and Society (Volume 8, Issue 3)
DOI	10.11648/j.ijecs.20230803.14
Page(s)	105-113
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Museum, Super Consumers Ideology, Digital Experience Design

References

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[2]	Csíkszentmihályi Mihály, Zhang Dingqi translation. Flow: the psychology of optimal experience). [M]. Citic Publishing Group, 2017: 45-48.
[3]	Jongma, Lizzy and Chris Dijkshoorn. "Accurator: Enriching collections with expert knowledge from the crowd." MW2016: Museums and the Web 2016. Published February 7, 2016. Consulted August 31, 2021.
[4]	People's Daily. The Construction of A Global Digital Museum Has Been Accelerated [EB/OL]. [2021-04-26]. https://finance.sina.com.cn/jjxw/2021-04-26/doc-ikmyaawc1799094.shtml
[5]	Beijing Daily. A New Museum Is Added Every Two Days in China, and 540 Million People Punched in A Museum Last Year [EB/OL]. [2021-05-18]. https://baijiahao.baidu.com/s?id=1700064089830480603&wfr=spider&for=pc
[6]	The Paper news. "Curator Day Group" Tour, China National Museum Launched the Global Museum Collection Online Relay [EB/OL]. [2020-09-07]. https://baijiahao.baidu.com/s?id=1677132246035348510&wfr=spider&for=pc
[7]	Beijing Youth Daily. "Restoring and Remodeling" Museum Culture by Digital Model [EB/OL]. [2021-05-19]. http://www.xinhuanet.com/tech/2021-05/19/c_1127463228.htm
[8]	Harvard Business Review, What Super consumers Can Teach You [EB/OL]. [2016-12-15]. https://hbr.org/podcast/2016/12/what-superconsumers-can-teach-you.html
[9]	Guangming Daily. Why Beijing Wants to Build A Museum City [EB/OL]. [2020-05-15]. http://www.dangjian.com/djw2016sy/djw2016whdg/202005/t20200515_5576452.shtml
[10]	Different User Experience and Interactions Design Sensitivities inside Modern (Jiayi Jin) Northumbria University. Conferenc Paper. May 2016 Flow: The psychology of optimal experience. Csikszentmihalyi M. New York. 1990.
[11]	The Effect of Perceived Challenges and Skills on the Quality of Subjective Experience [J]. Giovanni B. Moneta, Mihaly Csikszentmihalyi. Journal of Personality. 2006 (2).
[12]	Chen Tien Li, Lai Wei Chun, Yu Tai Kuei. Participating in Online Museum Communities: An Empirical Study of Taiwan's Undergraduate Students [J]. Frontiers in Psychology, 2021.
[13]	Suzanne Hidi, K. Ann Renninger. The Four-Phase Model of Interest Development [J]. Educational Psychologist, 2006, 41.
[14]	Museums and Creative Industries Case Studies from across Europe. [R] the NEMO Working Group Museums and Creative Industries, 2018.
[15]	Ruth Rentschler, Angela Osborne. Marketing Entertainment: Are Museums Jumping on the Brandwagon. [R] Research Gate, 2019.
[16]	2022-2025 Strategic Framework. [R] American Alliance of Museums, 2022.

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APA Style

Zhao Wei, Meng Han. (2023). Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums. International Journal of Education, Culture and Society, 8(3), 105-113. https://doi.org/10.11648/j.ijecs.20230803.14

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ACS Style

Zhao Wei; Meng Han. Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums. Int. J. Educ. Cult. Soc. 2023, 8(3), 105-113. doi: 10.11648/j.ijecs.20230803.14

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AMA Style

Zhao Wei, Meng Han. Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums. Int J Educ Cult Soc. 2023;8(3):105-113. doi: 10.11648/j.ijecs.20230803.14

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@article{10.11648/j.ijecs.20230803.14,
  author = {Zhao Wei and Meng Han},
  title = {Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums},
  journal = {International Journal of Education, Culture and Society},
  volume = {8},
  number = {3},
  pages = {105-113},
  doi = {10.11648/j.ijecs.20230803.14},
  url = {https://doi.org/10.11648/j.ijecs.20230803.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijecs.20230803.14},
  abstract = {Breaking through the limitation of time, space and region, digital development has become the common challenge of museum development around the world. Applying "Super Consumer Ideology" to the digital experience design of museums and creating more professional and personalized cultural experience with the help of intelligent technology can provide certain methods and ideas for the new direction, new mode and new scheme of museum development. In this paper, a variety of research methods such as literature research, induction and summary, questionnaire, case analysis, interdisciplinary research and comparative analysis are comprehensively used. Through the analysis and comparison of some excellent cases of museums at home and abroad, as well as the investigation and insight of the audience, methods to improve the digital experience of museums are obtained from three aspects. First of all, "Super Consumers Ideology" should be regarded as an important strategic concept in the branding process of museums. Secondly, "Super Consumers Ideology" is more inclusive and diversified in the branding process of museums. At the same time, in the process of improving museum digital experience, "Super Consumers Ideology" needs to subdivide audience needs through combinative innovation and create value together to achieve the advanced development of user fission.},
 year = {2023}
}

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TY  - JOUR
T1  - Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums
AU  - Zhao Wei
AU  - Meng Han
Y1  - 2023/05/18
PY  - 2023
N1  - https://doi.org/10.11648/j.ijecs.20230803.14
DO  - 10.11648/j.ijecs.20230803.14
T2  - International Journal of Education, Culture and Society
JF  - International Journal of Education, Culture and Society
JO  - International Journal of Education, Culture and Society
SP  - 105
EP  - 113
PB  - Science Publishing Group
SN  - 2575-3363
UR  - https://doi.org/10.11648/j.ijecs.20230803.14
AB  - Breaking through the limitation of time, space and region, digital development has become the common challenge of museum development around the world. Applying "Super Consumer Ideology" to the digital experience design of museums and creating more professional and personalized cultural experience with the help of intelligent technology can provide certain methods and ideas for the new direction, new mode and new scheme of museum development. In this paper, a variety of research methods such as literature research, induction and summary, questionnaire, case analysis, interdisciplinary research and comparative analysis are comprehensively used. Through the analysis and comparison of some excellent cases of museums at home and abroad, as well as the investigation and insight of the audience, methods to improve the digital experience of museums are obtained from three aspects. First of all, "Super Consumers Ideology" should be regarded as an important strategic concept in the branding process of museums. Secondly, "Super Consumers Ideology" is more inclusive and diversified in the branding process of museums. At the same time, in the process of improving museum digital experience, "Super Consumers Ideology" needs to subdivide audience needs through combinative innovation and create value together to achieve the advanced development of user fission.
VL  - 8
IS  - 3
ER  -

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Author Information

Zhao Wei

Fashion and Art Design Institute, Donghua University, Shanghai, China
Meng Han

Fashion and Art Design Institute, Donghua University, Shanghai, China

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Plain Text BibTeX RIS

APA Style

Zhao Wei, Meng Han. (2023). Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums. International Journal of Education, Culture and Society, 8(3), 105-113. https://doi.org/10.11648/j.ijecs.20230803.14

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ACS Style

Zhao Wei; Meng Han. Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums. Int. J. Educ. Cult. Soc. 2023, 8(3), 105-113. doi: 10.11648/j.ijecs.20230803.14

Copy | Download

AMA Style

Zhao Wei, Meng Han. Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums. Int J Educ Cult Soc. 2023;8(3):105-113. doi: 10.11648/j.ijecs.20230803.14

Copy | Download

@article{10.11648/j.ijecs.20230803.14,
  author = {Zhao Wei and Meng Han},
  title = {Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums},
  journal = {International Journal of Education, Culture and Society},
  volume = {8},
  number = {3},
  pages = {105-113},
  doi = {10.11648/j.ijecs.20230803.14},
  url = {https://doi.org/10.11648/j.ijecs.20230803.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijecs.20230803.14},
  abstract = {Breaking through the limitation of time, space and region, digital development has become the common challenge of museum development around the world. Applying "Super Consumer Ideology" to the digital experience design of museums and creating more professional and personalized cultural experience with the help of intelligent technology can provide certain methods and ideas for the new direction, new mode and new scheme of museum development. In this paper, a variety of research methods such as literature research, induction and summary, questionnaire, case analysis, interdisciplinary research and comparative analysis are comprehensively used. Through the analysis and comparison of some excellent cases of museums at home and abroad, as well as the investigation and insight of the audience, methods to improve the digital experience of museums are obtained from three aspects. First of all, "Super Consumers Ideology" should be regarded as an important strategic concept in the branding process of museums. Secondly, "Super Consumers Ideology" is more inclusive and diversified in the branding process of museums. At the same time, in the process of improving museum digital experience, "Super Consumers Ideology" needs to subdivide audience needs through combinative innovation and create value together to achieve the advanced development of user fission.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums
AU  - Zhao Wei
AU  - Meng Han
Y1  - 2023/05/18
PY  - 2023
N1  - https://doi.org/10.11648/j.ijecs.20230803.14
DO  - 10.11648/j.ijecs.20230803.14
T2  - International Journal of Education, Culture and Society
JF  - International Journal of Education, Culture and Society
JO  - International Journal of Education, Culture and Society
SP  - 105
EP  - 113
PB  - Science Publishing Group
SN  - 2575-3363
UR  - https://doi.org/10.11648/j.ijecs.20230803.14
AB  - Breaking through the limitation of time, space and region, digital development has become the common challenge of museum development around the world. Applying "Super Consumer Ideology" to the digital experience design of museums and creating more professional and personalized cultural experience with the help of intelligent technology can provide certain methods and ideas for the new direction, new mode and new scheme of museum development. In this paper, a variety of research methods such as literature research, induction and summary, questionnaire, case analysis, interdisciplinary research and comparative analysis are comprehensively used. Through the analysis and comparison of some excellent cases of museums at home and abroad, as well as the investigation and insight of the audience, methods to improve the digital experience of museums are obtained from three aspects. First of all, "Super Consumers Ideology" should be regarded as an important strategic concept in the branding process of museums. Secondly, "Super Consumers Ideology" is more inclusive and diversified in the branding process of museums. At the same time, in the process of improving museum digital experience, "Super Consumers Ideology" needs to subdivide audience needs through combinative innovation and create value together to achieve the advanced development of user fission.
VL  - 8
IS  - 3
ER  -

Copy | Download